【作者(必填)】Roland T. Rust
Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742
Ming-Hui Huang
Department of Information Management, College of Management, National Taiwan University, Taipei 10617, Taiwan

【文题(必填)】The Service Revolution and the Transformation of Marketing Science

【年份(必填)】2014

【全文链接或数据库名称(选填)】http://pubsonline.informs.org/doi/abs/10.1287/mksc.2013.0836