Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
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4.8 out of 5 stars (36)
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“ It has great examples and very crisp yet rigorous strategic concepts throughout the book.  ”
Anne Wise Fuller| 21 reviewers made a similar statement
“ I made the investment to switch to this book from another strategy textbook for my strategy courses and i am very happy about my decision.  ”
K. Grigoriou| 11 reviewers made a similar statement
“ Rothaermel's Strategic Management is the best textbook for students and the best reference book for practitioners, especially c-level executives.

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