Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability
Global Edition, 15th Edition

Thomas L. Wheelen / J. David Hunger / Alan N. Hoffman / Charles E. Bamford

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well--researched and practically crafted lesson. Also included is a new chapter on global strategy.

ISBN  9781292227290
Edition  15th
Published date  07/09/2017
Published by  Pearson
Pages  432