The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

The seventh edition examines the effect of the global financial crisis on global marketing strategy.

Paperback: 592 pages Publisher: Prentice Hall; 7 edition (January 30, 2012) Language: English ISBN-10: 0132719150 ISBN-13: 978-0132719155 Product Dimensions: 0.9 x 8.3 x 10.6 inches Shipping Weight: 2.4 pounds

http://www.amazon.com/Global-Marketing-Edition-Warren-Keegan/dp/0132719150/ref=sr_1_1?ie=UTF8&qid=1392559439&sr=8-1&keywords=Global+Marketing