Urban Residents’ Consumer Behavior for Cultural Industry Products: an Analysis of a Survey in Guangzhou and Foshan
Abstract: Based on an analysis of a survey of 1301 samples collected from Guangzhou and Foshan, it is found that urban residents generally recognize the importance of cultural activities and the richness of local cultural industry products. Most urban residents’ cultural activities are of leisure and entertainment nature, with tourism as the new trend and focus. Having said that, some major problems exist. High prices of cultural consumption have restrained the residents’ consumer capabilities. Due to insufficient leisure time and outdated consumer habits, the overall consumption of cultural products is still at a less developed stage. On the other hand, cultural industry products cannot be supplied to the full satisfaction of urban residents’ consumption. Besides, the fact that some residents are not well acquainted with local culture has adversely affected the acquisition, development and consumption of cultural products.
Key words: cultural consumption, survey, urban residents