【作者(必填)】Christian Kowalkowskia, Oscar Persson Ridellb, Jimmie G. Röndellb & David Sörhammarb*

【文题(必填)】The co-creative practice of forming a value proposition

【年份(必填)】Journal of Marketing Management，Volume 28, Issue 13-14, 2012

【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/full/10.1080/0267257X.2012.736875