【作者(必填)】Matthew L. Meutera, Deborah Brown McCabe & James M. Curran

【文题(必填)】Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/abs/10.1080/15332969.2013.798201