【作者(必填)】Rishika Rishika
Mays Business School, Texas A&M University, College Station, Texas 77843
rrishika@mays.tamu.edu,
Ashish Kumar
Department of Marketing, Aalto University School of Business, FI-00076 Aalto, Finland
ashish.kumar@aalto.fi,
Ramkumar Janakiraman
Mays Business School, Texas A&M University, College Station, Texas 77843
janakiraman.ramkumar@gmail.com,
Ram Bezawada
School of Management, State University of New York, Buffalo, New York 14260
bezawada@buffalo.edu,

【文题(必填)】The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://pubsonline.informs.org/doi/abs/10.1287/isre.1120.0460