悬赏求助资料：　　RFID at the METRO Group
by Zeynep Ton; Vincent Dessain; Monika Stachowiak-Joulain
Harvard Business Publishing Product #:　606053-PDF-ENG
[size=12.800000190734863px]https://cb.hbsp.harvard.edu/cbmp/product/606053-PDF-ENG
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Description

Introduces radio frequency identification (RFID) as the next generation of automatic identification technologies that is expected to improve the performance of retail supply chains through reduced shrink, increased product availability, and improved labor productivity. Showcases the implementation of the technology by the METRO Group, the world's third-largest retailer. Places students in the position of Dr. Gerd Wolfram, managing director of METRO's internal IT service group, and Zygmunt Mierdorf, the company's chief information officer, who, in mid-2005, evaluate the results of the RFID rollout and decide on the next stage in the implementation.

Learning objective:

To introduce students to radio frequency identification (RFID) technology; to examine how RFID would improve operational execution (and supply chain performance); and to discuss the investment decision in this new technology.

Subjects Covered:

Inventory management; Operations management; Process analysis; Radio frequency identification; Suppliers; Supply chain management; Technology

Setting:

• Geographic:Germany
• Industry: Supermarkets
• Company Employee Count:250,000
• Company Revenue:$70 billion revenues
• Event Year Begin:2005
• Event Year End:2005
  

Revision Date:Apr 1, 2009Publication Date:Nov 9, 2005Discipline:Operations ManagementSource:HBS Premier Case CollectionProduct #:606053-PDF-ENG22p, English PDF