1

【作者(必填)】Jill Sweeney,  (UWA Business School, UWA, Perth, Australia), Geoff Soutar,  (UWA Business School, UWA, Perth, Australia), Tim Mazzarol,  (UWA Business School, UWA, Perth, Australia)

【文题(必填)】Factors enhancing word-of-mouth influence: positive and negative service-related messages

【年份(必填)】2014

【全文链接或数据库名称(选填)】http://www.emeraldinsight.com/journals.htm?articleid=17106020&show=abstract

2

【作者(必填)】L Stich, G Golla, A Nanopoulos

【文题(必填)】Modelling the spread of negative word-of-mouth in online social networks

【年份(必填)】2014

【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/ref/10.1080/12460125.2014.886494#tabModule