lihoujian 发表于 2014-4-20 09:59 
HI, prof. Qian, How to select and refine your research topic? Could you please tell me what you thin ...
Thanks for your problems. Guanxi is the hot topic in marketing and management area. I’ve agreed with you that Guanxi is important in Chinese business transaction. But unfortunately it lacks consistent definition and role of Guanxi in marketing and management area. I’ve agreed that Guanxi contains renqing, mianzi and affection, and explored its role in marketing channel. From the interview with mangers and empirical studies, Guanxi may not play an important role as we think. In more and more industries, marketing channel is mostly governed by contracts. Thus, we should rethink the effects of Guanxi on marketing channel. Please send me e-mail and we can discuss this topic deeply if you are interested in it.