<p> <br/></p><p>This book can be used by a general reader,for agraduate course on auction theory, or—by picking more selectively—an advanced undergraduate or MBA course on auctions and auction design.</p><p>PREFACE---------------ix<br/>INTRODUCTION----------------1<br/></p><p>PartA:IntroductiontotheTheory</p><p>1: ASURVEYOFAUCTIONTHEORY--------------------9</p><p>PartB:ApplicationstoOtherAreasofEconomics</p><p>2: WHYEVERYECONOMISTSHOULDLEARNSOMEAUCTIONTHEORY-----------75</p><p>PartC:PracticalAuctionDesign</p><p>3: WHATREALLYMATTERSINAUCTIONDESIGN--------------103</p><p>4: USINGANDABUSINGAUCTIONTHEORY-----------------123</p><p>PartD:CaseStudy:The‘‘3G’’Mobile-PhoneAuctions</p><p>5: OVERVIEWOFTHEEUROPEANAUCTIONS-----------151<br/></p><p>6: DESIGNINGTHEUKAUCTION-------------------168<br/></p><p>7: BIDDERSTRATEGIES-------------192<br/></p><p>8: WEREAUCTIONSAGOODIDEA?207SUGGESTIONSFORCOURSEOUTLINES-------------210</p><p>SOLUTIONSTOEXERCISES------------212<br/>REFERENCES--------223<br/>INDEX--------------241</p>

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