【作者(必填)】Durvasula, Srinivas
Andrews, J Craig
Lysonski, Steven
Netemeyer, Richard G

【文题(必填)】Assessing the cross-national applicability of consumer behavior models: A model of attitude toward advertising in general

【年份(必填)】1993

【全文链接或数据库名称(选填)】http://psycnet.apa.org/psycinfo/1993-31634-001