Consumer Behavior: Buying, Having and Being Author: Michael R. Solomon, Saint Josephs University Publication Date: December 27, 2011 | ISBN-10: 0132671840 | ISBN-13: 9780132671842 | Edition: 10
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.