【作者(必填)】Stephen L. Vargo and Robert F. Lusch

【文题(必填)】The Four Service MarketingMyths: Remnants of aGoods-Based, Manufacturing Model

【年份(必填)】Journal of Service Research, May 2004; vol. 6, 4: pp. 324-335.

【全文链接或数据库名称(选填)】http://jsr.sagepub.com/content/6/4/324.full.pdf+html

非常感谢！！