Review of Marketing Research                                                         
作者: Malhotra, Naresh K. (EDT)
副标题: 3rd Volume
ISBN: 9780765613066
页数: 232
定价: $99.95
出版社: M E Sharpe Inc
装帧: HRD

Review of Marketing Research, now in its third volume, is a recent publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication will review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss future developments, as well as present specific empirical studies. The response to the first two volumes has been truly gratifying and we look forward to the impact of the third volume with great anticipation.