Review of Marketing Research                                                         
副标题: Volume 1
ISBN: 9780765613042
页数: 336
定价: $99.95
出版社: M E Sharpe Inc
装帧: HRD
出版年: 2005

Review of MarketingResearch is a new annual publication covering the important areas ofmarketing research with a more comprehensive state-of-the-artorientation. Articles in this publication will review the literature ina particular area, offer a critical commentary, develop an innovativeframework, and discuss the future developments in addition to containing specific empirical studies.