【作者(必填)】Alexander Kock, Hans Georg Gemünden, Søren Salomo andCarsten Schultz

【文题(必填)】The Mixed Blessings of Technological Innovativeness for the Commercial Success of New Products

【年份(必填)】2011

【全文链接或数据库名称(选填)】http://onlinelibrary.wiley.com/d ... 11.00859.x/abstract