【2014 新书】[victory]

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A radically new, and easily learned, way to outstrategize your rivals.

The aim of David McAdams’s Game-Changer is nothing less than to empower you with this wisdom—not just to win in every strategic situation (or “game”) you face but to change those games and the ecosystems in which they reside to transform your life and our lives together for the better.

Game-Changer develops six basic ways to change games—commitment, regulation, cartelization, retaliation, trust, and relationships—enlivened by countless colorful characters and unforgettable examples from the worlds of business, medicine, finance, military history, crime, sports, and more.

The book then digs into several real-world strategic challenges, such as how to keep prices low on the Internet, how to restore the public’s lost trust in for-charity telemarketers, and even how to save mankind from looming and seemingly unstoppable drug-resistant disease. In each case, McAdams uses the game-theory approach developed in the book to identify the strategic crux of the problem and then leverages that “game-awareness” to brainstorm ways to change the game to solve or at least mitigate the underlying problem.

So get ready for a fascinating journey. You’ll emerge a deeper strategic thinker, poised to change and win all the games you play. In doing so, you can also make the world a better place. “Just one Game-Changer [is] enough to seed and transform an entire organization into a more productive, happier, and altogether better place,” McAdams writes. Just imagine what we can do together.

Editorial ReviewsFrom BooklistAs a game-theory business consultant, McAdams sees the game in everything, from the Cold War to the aisles of your supermarket. In a classic mind experiment called the prisoners’ dilemma, he describes the options and four possible outcomes of the confessions of two separated prisoners using a so-called payoff matrix. Each player has a dominant strategy to confess that will maximize his or her own payoff of reduced jail time regardless of the other’s move, yet if they both confess, this advantage is nullified. This dilemma is used throughout the book to illustrate game tactics involved in football, battles of war, the ban on cigarette advertising, competitive pricing strategies, antibiotics resistance, fund-raising, and even the secrecy of the Mafia. McAdams shows how forces such as regulation, trust, and relationships allow marketers to break free of the prisoners’ dilemmas to provide products and services at competitive yet profitable prices. This is an eye-opening treatise on how game theory can help you solve problems not only in the business world but in everyday life as well. --David Siegfried

Review“Real-life lessons presented in a readily accessible way for the benefit of non-business readers.” (Kirkus Reviews, Starred Review)

“David McAdams’s Game-Changer is a rare book: a nontechnical first introduction to game theory that also offers a fresh perspective, on how the best strategy for playing a game can often be to change the rules. I can see that I’ll have lots of opportunities to recommend it.” (Alvin E. Roth, winner of the 2012 Nobel Prize in Economics)

“Ideally, business strategy books provide both general insights applicable to a broad set of competitive situations and illustrations of the theory that demonstrate the richness of the insight and the practical formulation of strategy. Game-Changer is chock-full of both insight and applications.” (R. Preston McAfee, author of Competitive Solutions: A Strategist’s Toolkit)

“Intriguing…. An absorbing read.” (Publishers Weekly)

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