Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

Author(s):        Thorsten Staake, Elgar Fleisch
Publisher:        Springer Berlin Heidelberg
Year:        2008
Language:        English       
Pages:        2008
ISBN:        978-3-540-76946-0, 978-3-540-76947-7


Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy – and it is everything in between. Companies need a thorough understanding of the strategies of illicit actors, the role of the consumer, and the associated implications in order to develop successful brand- and product-protection measures. Providing this know-how is the key-objective of the book at hand. The authors present an unbiased, in-depth analysis of the supply- and demand-side of the illicit market, outline state-of-the-art brand- and product-protection strategies, and introduce a set of novel tools to support market monitoring, reaction, and prevention efforts. Furthermore, challenges with established product security technologies are highlighted and the benefits and hurdles when using Radio Frequency Identification (RFID) as protection technology are discussed. A major benefit of the book is the strong focus on assisting practitioners to deal with the challenges; another is the high standard of research that backs up the findings presented.
Table of contents :

Content:
Front Matter....Pages i-xvii
An Introduction to Counterfeit Markets....Pages 3-21
Understanding Counterfeit Supply....Pages 23-45
Counterfeit Demand and the Role of the Consumer....Pages 47-65
Established Anti-counterfeiting Approaches – Best Practices....Pages 69-83
Implementing Anti-counterfeiting Measures....Pages 85-99
Determining the Market Share of Counterfeit Articles....Pages 103-124
Implications for Affected Enterprises....Pages 125-147
Principles of Product Security Features....Pages 151-159
The Potential of RFID for Brand- and Product-protection....Pages 161-196
Guidelines....Pages 199-205
Concluding Remarks....Pages 207-208
Back Matter....Pages 210-230