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2014-12-04
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Aaker,D A and Jacobson,R. The financial  information content of preceived quality.Journal of Marketing Research,1994.
Anderson ,F C and Mazvancheryl,S K.Customer satisfaction and shareholder value. Journal of Maketing,2004.

Gupta,S. Lehmann,D R and Stuart,J A. Valuing customers.Journal of Marketing Research,2004.

Jacobson,R and Mizik,N. The financial markets and customer satisfaction:Reexamining possible financial market mispricing of customer satisfaction. Marketing science,2009.

Jacobson,R and Mizik,N. The financial markets and customer satisfaction:Re-examining the value implications of customer satisfaction from the efficient markets prespective.MSI Report,2007。

Lou,X M and Donthu,N. Marketing's credibility:A longitudinal investigation of marketing communication productivity and shareholder value. Journal of Marketing,2006.

Lou,X M and Bhattacharya,C B. Corporate social responsibility,customer satisfaction,and market value. Journal of Marketing,2006.

Lou,X M. Comsumer negtive voice and afirm-idiosyncratic stock returns.Journal of Marketing,2007.

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最佳答案

mncs2002 查看完整内容

http://www.fox.temple.edu/mcm_people/xueming-luo/ luo xm的东西这里可以直接下载
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2014-12-4 14:16:50
http://www.fox.temple.edu/mcm_people/xueming-luo/
luo xm的东西这里可以直接下载
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2014-12-5 11:13:47
不用求,用谷歌学术可以查到
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2014-12-7 22:22:13
求这么多luo xm的东西?
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2014-12-9 13:40:38
Jacobson,R and Mizik,N. The financial markets and customer satisfaction:Re-examining the value implications of customer satisfaction from the efficient markets prespective.MSI Report,2007。
这篇文章没有找到,应该是一个会议论文,不过跟上一篇相关性比较大。
考虑到这些论文也不稀缺,楼主可以自己斟酌要不要买这个附件。
附件: 您需要登录才可以下载或查看附件。没有帐号?我要注册
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kyuu123 发表于 2014-12-5 11:13
不用求,用谷歌学术可以查到
谷歌学术可以下载么
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