第一篇

Baker, William E. and Sinkula, James M.

    Learning Orientation,Market Orientation, and Innovation: Integrating and Extending Models of Organizational Performance.

Journal Market Focused Management (1999). 4(4):295–308.

第二篇

Cooper, Robert G. and Kleinschmidt, Elko J.

    Success Factors in Product Innovation.

Industrial Marketing Management (1987). (August). 16: 215–224

谢谢了!