Applied Evolutionary Psychology
Edited by S. Craig Roberts
Contents
List of abbreviations ix
List of contributors xi
1 Applying evolutionary psychology 1
S. Craig Roberts
Section 1 Business
2 The evolutionary psychology of economics 7
Paul H. Rubin and C. Monica Capra
3 The evolution of business and management 16
Nigel Nicholson
4 The social animal within organizations 36
Abraham P. Buunk and Pieternel Dijkstra
Section 2 Family
5 The evolved child: adapted to family life 55
David F. Bjorklund and Patrick Douglas Sellers II
6 Application of evolutionary psychology to academic learning 78
David C. Geary
7 Serial monogamy and clandestine adultery: evolution and consequences of
the dual human reproductive strategy 93
Helen E. Fisher
Section 3 Society
8 The evolutionary psychology of mass politics 115
Michael Bang Petersen
9 Gender equity issues in evolutionary perspective 131
Bobbi S. Low
10 The evolution of charitable behaviour and the power of reputation 149
Pat Barclay
11 Altruism as showing off: a signalling perspective on promoting
green behaviour and acts of kindness 173
Wendy Iredale and Mark van Vugt
12 Evolutionary perspectives on intergroup prejudice: implications
for promoting tolerance 186

Justin H. Park
13 The evolutionary psychology of criminal behaviour 201
Aurelio José Figueredo, Paul Robert Gladden, and Zachary Hohman
14 War, martyrdom, and terror: evolutionary underpinnings of the moral
imperative to extreme group violence 222
Scott Atran
15 Evolutionary theory and behavioural biology research: implications for law 239
David J. Herring
Section 4 Health
16 Motivational mismatch: evolved motives as the source of—and solution
to—global public health problems 259
Valerie Curtis and Robert Aunger
17 Mental health and well-being: clinical applications of Darwinian psychiatry 276
Alfonso Troisi
18 Evolutionary perspectives on sport and competition 290
Diana Wiedemann, Robert A. Barton, and Russell A. Hill
Section 5 Marketing and communication
19 Why we buy: evolution, marketing, and consumer behaviour 311
Vladas Griskevicius, Joshua M. Ackerman, and Joseph P. Redden
20 Evolutionary psychology and perfume design 330
S. Craig Roberts and Jan Havlicek
21 Television programming and the audience 349
Charlotte De Backer
22 News as reality-inducing, survival-relevant, and gender-specific stimuli 361
Maria Elizabeth Grabe
Section 6 Technology
23 Media naturalness theory: human evolution and behaviour towards electronic
communication technologies 381
Ned Kock
24 Evolutionary psychology, demography, and driver safety
research: a theoretical synthesis 399
David L. Wiesenthal and Deanna M. Singhal
25 Evolutionary robotics 414
Dylan Evans and Walter de Back
Index 427