【全文链接或数据库名称(选填)】Neighborhood effects and trial on the Internet: Evidence from online grocery retailingDR Bell, S Song - Quantitative Marketing and Economics, 2007 - Springer
Abstract For traditional retailers the customer pool is largely bounded in space, whereas an
Internet retailer can obtain customers from a wide geographical area. We examine customer
trials at Netgrocer. com, and drawing on studies in marketing and economics conjecture ... 被引用次数：117相关文章引用
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