《营销管理(第14版)》是所有营销学人和业界精英的最佳选择。史上最优秀营销教材、菲利普·科特勒《营销管理》的最新第14版。
美国次贷危机、欧洲债务危机相继爆发，社交媒体迅速勃兴的新经济形势下，最新全球营销智慧和最佳实践的精华集萃。
案例取材于全球各地。从北京奥运会到中国农历春节，从马云到周杰伦，更多中国元素和中国企业案例贯穿全书。
全面的内容和素材，既适合作为营销入门者的指导用书，也可以作为营销专家和管理人士的手头资料，既是一本深入浅出的教科书，也是一本营销从业人员必备的工具书。


For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
This title is a Pearson Global Edition.
The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.
Marketing Management is the gold standard marketing,because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with my marketing lab–Pearson’s online tutorial and assessment platform.


第14版营销管理，网上找到的，希望对大家有帮助。