<p>In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by a young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. In subsequent decades, Porter has brought his signature economic rigor to the study of competitive strategy for corporations, regions, nations, and, more recently, health care and philanthropy. “Porter’s five forces” have shaped a generation of academic research and business practice. With prodding and assistance from Harvard Business School Professor Jan Rivkin and longtime colleague Joan Magretta, Porter here reaffirms, updates, and extends the classic work. He also addresses common misunderstandings, provides practical guidance for users of the framework, and offers a deeper view of its implications for strategy today.</p><p>1979年，年轻的经济学家、副教授迈克尔·波特在《哈佛商业评论》发表了“How competitive Forces Shape strategy”一文，这是他在《哈佛商业评论》上发表的第一篇文章。此史点燃了战略研究领域的一场革命。在随后的几十年里，波特将他在经济研究领域卓绝的严谨态度，带到了企业、地区、国家，以及最近的医疗保健和慈善事业等领域的竞争战略研究中。“波特五力模型”影响了整整一代人的学术研究和商业实践。最近，在哈佛商学院教授扬·里夫金(Jan Rivkin)和多年同事琼·马格雷塔(Joan Magretta)的鼓励和帮助下，波特再次肯定、更新和扩充了那篇经典文章。在这篇新作中他还指出了人们的常见误区，为模型使用者提供了实践指导，并深入分析了五力模型对当今企业战略的重要意义。</p><p>以此共享！</p><p> rar 解压密码ch</p>

[此贴子已经被作者于2008-10-30 15:25:58编辑过]