Strategic Management
Seventh Edition
by Richard Lynch
English | Jan 21, 2015 | ISBN: 1292064668 | 800 Pages | PDF | 23 MB
Strategic Management is one of the world’s leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.
This seventh edition of Strategic Management builds on proven strengths ...
Over 70 short case studies to provide easily accessible illustrations of strategy in practice
Over 12 longer cases to provide a more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline
Emphasis on practice throughout with features to help you turn theory into practice
Major international strategy cases from Europe, Africa, Asia and the Americas
Clear exploration of the key concepts
Comprehensive, logical structure to guide you through this complex subject
扫码加好友，拉您进群
全部版块
我的主页
收藏
