【2008】 Statistics for Marketing and Consumer Research
Statistics for Marketing
Book 图书名称: Statistics for Marketing and Consumer Research
Author 作者: Mario Mazzocchi
Publisher 出版社: SAGE Publications Ltd
Page 页数: 432
Publishing Date 出版时间: May 22, 2008
Language 语言:English
Size 大小:3 MB
Format 格式: pdf 文字版
ISBN: 1412911214, 9781412911214
Edition:第1版 搜索过论坛,没有该文档
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:
- Sampling
- Data management an statistical packages
- Hypothesis testing
- Cluster analysis
- Structural equation modelling
== Table of contents ==
n/a
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