文献名：The influence of cause-related marketing on consumer choice: Does one good turn deserve another?
作者：Michael J. Barone, Anthony D. Miyazaki and Kimberly A. Taylor
期刊：Journal of the Academy of Marketing Science
电子连接：http://china.springerlink.com/content/h3737830026rj541/?p=c7ffc1ae1d2244cd8d425da154735e7a&pi=2
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