Predictably Irrational: The Hidden Forces That Shape Our DecisionsBy Dan ArielyPublisher: HarperCollinsNumber Of Pages: 304Publication Date: 2008-02-19一本好评如潮的书,看了启发很大!具体介绍参见:http://www.amazon.com/exec/obidos/ASIN/006135323X/ebk-20/中文翻译版《怪诞行为学》:http://www.amazon.cn/mn/detailApp?qid=1228113105&ref=SR&sr=13-1&uid=168-1952475-4249813&prodid=bkbk861158
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好书,谢谢分享
Dan Ariely的书一定要看,行为经济学的牛人啊