英文文献：An analysis of factors influencing farmers’ choice of green gram marketing channels in Mbeere south sub-county, Kenya-肯尼亚Mbeere南副县农民绿色绿豆销售渠道选择的影响因素分析本研究旨在帮助更好地了解肯尼亚Mbeere南县资源贫乏的生产者社区中作为传统作物的绿豆的市场动态
英文文献作者：Kihoro, Esther M.,Irungu, Patrick,Nyikal, Rose,Maina, Immaculate N.
英文文献摘要：
This study sought to contribute to a better understanding of market dynamics of green grams as a traditional crop within a resource poor producer community in Mbeere South sub-County, Kenya. The study aimed to characterize the green gram marketing channels and to evaluate the factors that influence the choice of green gram marketing channel by the producers. A multinomial logit model was estimated through data from households growing green grams. Results show that 70 percent of farmers in the study site grew green grams. On average, each household has 1 to 2 acres of land under green grams production each year. Farmers used three marketing channels, rural retailers (58 percent), wholesalers (14 percent) and assemblers (26 percent). The multinomial results showed that Age of the farmer (P=0.06), access to credit (p=0.065), price of green grams (p=0.079), and selling as individuals (p=0.000) positively influenced the choice of rural assembler marketing channel. Gender of the household head (p=0.001), production cost (p=0.000) and use of mobile phone to access marketing information (p=0.019) positively influenced the probability of choosing rural retailer over wholesaler marketing channel. In conclusion, farmers prefer marketing channels where they incur low production and transport cost and that offer higher prices to maximize profits. The study recommended first, identification and prioritization of unique farmer-trader relations that enhance adaptive resilience and increase farmers marketing options. Secondly, interventions to enhance market-based signals e.g. price should be reinforced.

本研究的目的在于描述绿色绿豆营销渠道的特征，并评价影响厂商绿色绿豆营销渠道选择的因素。通过家庭绿色克数增长的数据估计了一个多项式logit模型。结果显示，在研究区70%的农民种植了绿克。平均而言，每户每年有1到2英亩的土地可以生产绿豆。农民使用了三种营销渠道:农村零售商(58%)、批发商(14%)和组装商(26%)。多项结果表明，农户年龄(P=0.06)、信贷(P= 0.065)、绿克价格(P= 0.079)和个体销售(P= 0.000)对农村装药营销渠道的选择具有正向影响。户主性别(p=0.001)、生产成本(p=0.000)和使用手机获取营销信息(p=0.019)正向影响选择农村零售商而非批发商营销渠道的概率。总之，农民更喜欢生产和运输成本低、价格高、利润最大化的销售渠道。该研究建议，首先确定并优先处理独特的农商关系，以增强适应能力，增加农民的营销选择。其次，应加强增强市场信号(如价格)的干预。