CORPORATE STRATEGY
Fourth Edition
Richard Lynch


Brief contents
vii
About this book xv
How to use this book xx
Guided tour of the book xxii
Guided tour of companion website xxv
Guide to the main focus of case studies xxvi
Acknowledgements xxviii
Publisher’s acknowledgements xxxi
Part 1 INTRODUCTION 1
1 Corporate strategy 2
2 A review of theory and practice 32
Part 2 ANALYSIS OF THE ENVIRONMENT 75
3 Analysing the environment – the basics 76
4 Analysing markets, competition and co-operation 1 14
5 Developing customer-driven strategy 154
Part 3 ANALYSIS OF RESOURCES 189
6 Analysing resources – the basics 190
7 Analysing human resources 238
8 Analysing financial resources 272
9 Analysing operations resources 307
Part 4 THE PURPOSE OF THE ORGANISATION 339
10 Purpose shaped by vision, leadership and ethics 340
1 1 Purpose emerging from knowledge, technology and innovation 375
12 Purpose delivered through corporate and business objectives 410
Part 5 DEVELOPING THE STRATEGY 445
13 Developing strategic options – the prescriptive process 446
14 Strategy evaluation and development – the prescriptive process 488
15 Finding the route forward – emergent and prescriptive approaches 529
16 Organisational structure and style and people issues 573
Part 6 THE IMPLEMENTATION PROCESS 609
17 Resource allocation, strategic planning and control 610
18 Government, public sector and not-for-profit strategies 643
19 International expansion and globalisation strategy 679
20 Strategy dynamics and entrepreneurial strategy 723
21 Managing strategic change 749
22 Building a cohesive corporate strategy 787
Glossary 805
Indexes 815


Pearson Education Limited,2006