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【2014】Profitable Customer Engagement: Concept, Metrics and Strategies

Book 图书名称： Profitable Customer Engagement: Concept, Metrics and Strategies
Author 作者： V. Kumar
Publisher 出版社：SAGE Publications Pvt. Ltd
Page 页数： 340
Publishing Date 出版时间： Jan 15, 2014                         
Language 语言： English
Size 大小： 6 MB
Format 格式： pdf 文字版
ISBN: 8132113403, 9788132113409
Edition: 第1版 搜索过论坛，没有该文档

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.


== Table of contents ==
n/a


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