How to Understand the Financial Pages: A Guide to Money and the Jargon (Times (Kogan Page))
 

Author: By Alexander Davidson
Publisher:   Kogan
Page Number Of Pages:   325
Publication Date:   2008-08-28
ISBN-10 / ASIN:   0749451440 ISBN-13 / EAN:   9780749451448
Binding:   Paperback

 

简介：
A lot of people who read a newspaper tend to skim over the financial pages
under the mistaken impression that they are difficult. They lose out in more
ways than they realise. The financial pages are a mirror not just of business and
the economy but also of how the world works.
Financial markets reflect, and help to forecast, almost anything that
happens, from politics in Europe to presidential elections in the United States.
They serve as a barometer of sentiment. But finance still has a reputation for
being a little dull. The explanations in this book will, I trust, destroy this myth.
You will most likely be reading the financial pages for personal interest, but
also perhaps to help prepare for an examination, as part of your work, or simply
to broaden your understanding of the news headlines, which are so often linked
with financial events. If you are an investor, the financial press can make an
important contribution to your success.
Whether you are a beginner to financial markets or have some knowledge
already, this book is designed to help you. This second edition reflects the latest
developments in financial products, trading and regulation. It covers the UK
but also some of Europe and the United States.
You may read Part 1 independently. It guides you through the financial
pages of The Times, in print and online. Your priority will be to understand the
share price tables and related data, and you may then progress from there. Part
2 provides the next stage. It is an A–Z of how money works and the jargon.
Cross-references appear throughout this text and are designed to help you to
browse, although, if you prefer, you may read whole sections sequentially. You
may follow up with the appendices, which list financial websites and further
reading.
Even if you do not have a maths GCSE to your name, this book shows you
still how to interpret the accounting figures and ratios that enable you to value
companies listed on the stock market. Once you have the basics, which are not
hard to acquire, you will understand the financial news and comment much
better. You will discover how to interpret economic indicators and the charts.
Since the first edition of this book, financial media have expanded and
web-based outlets include some quite sophisticated blogging. Corporate
websites have become more informative and user-friendly. There are free
newspapers, including one with a specialist City focus. This book helps you to
sort the wheat from the chaff. If you find it coloured with a little of a journalist’s
cynicism, that is no bad thing.
The financial pages are my world and I have worked with them for more
than two decades. If this little guide kick-starts you into reading them with
greater interest and understanding, it will have achieved its purpose.

[此贴子已经被作者于2009-1-25 22:33:11编辑过]