【作者(必填)】
George E. Belch & Michael A. Belch
【文题(必填)】
求 Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch 10th Edtion
【年份(必填)】

New York, NY : McGraw-Hill, [2015]

【全文链接或数据库名称(选填)】

Edition

10e, Tenth edition

ISBN	9780078028977