Your Money and Your Brain
How the New Science of Neuroeconomics Can Help Make You Rich
Jason Zweig
Simon & Schuster
New York London Toronto Sydney
SIMON

Contents
Chapter One
Neuroeconomics
Chapter Two
"Thinking" and "Feeling"
Chapter Three
Greed
Chapter Four
Prediction
Chapter Five
Confidence
Chapter Six
Risk
Chapter Seven
Fear
Chapter Eight
Surprise
Chapter Nine
Regret
Chapter Ten
Happiness
Appendices
Notes
Acknowledgments