【作者(必填)】Murray，K． B． ，and C． M． Vogel

【文题(必填)】Using a Hierarchy－ of － Effects Approach to Gauge the Effectiveness of CorporateSocial  Ｒesponsibility to Generate Goodwill toward the Firm: Financial versus Nonfinancial Impacts

【年份(必填)】1997, Journal of Business Ｒesearch，38 ( 2) : 141 ～ 159

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