<p><strong>标题1</strong>： Measuring brand equity across product and markets</p><p>作者：    Aaker,D.</p><p>期刊：California Management Review,38(3),102~120.1996　</p><p><strong>标题２</strong>： Consumer Evaluations of brand extersions<br/>作者：   Aaker,D.<br/>期刊：  Journal of Marketing,54,27~41.1990<br/>      </p><p><strong>标题３</strong>：Holistic approach to brand equity management.</p><p>作者：　 Davis,s.,and Douglass</p><p>期刊：Marketing News,29(2)1995　   </p><p><strong>标题4</strong> ：Conceptualizing,measuring,and managing customer-based brand equity.</p><p>作者：　 Keller,k.</p><p>期刊：Journal of Marketing,57(1),1~22.1993</p><p><strong>标题5：</strong>Building brand equity and customer loyalty.</p><p>作者：　Pokorny,G.</p><p>期刊：Electric Perspectives</p>