1。Wann-Yih Wu, C.-H. T. (2007). "The empirical study of CRM: Consumer-company identification and purchase intention in the direct selling industry." International Journal of Commerce and Management 17(3): 194 - 210

电子版链接：http://www.emeraldinsight.com/10.1108/10569210710833617
 

2。学位论文：

Consumer-company identification : a study of relationships between consumers and companies / (2004)

Dadswell, Erin.

修正一下，这个链接我们学校打不开：http://en.scientificcommons.org/31603564

[此贴子已经被作者于2009-4-7 13:08:45编辑过]