求口碑营销资料，中外皆可。

每篇视质量给50~100金，请帮忙！

直接设置成出售帖即可，请给出简介！

谢了！

 

以下内容已有，请勿重复：

1,2008年奥运网络口碑营销研究报告

2,2008营销培训教材《口碑营销》

3、Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing
Rick Ferguson.
    The Journal of Consumer Marketing. Santa Barbara: 2008. Vol. 25, Iss. 3; p. 179

4、Factors influencing word of mouth effectiveness: receiver perspectives
Jillian C. Sweeney, Geoffrey N. Soutar, Tim Mazzarol.
    European Journal of Marketing. Bradford: 2008. Vol. 42, Iss. 3/4; p. 344

5、Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Yubo Chen, Jinhong Xie.
    Management Science. Linthicum: Mar 2008. Vol. 54, Iss. 3; p. 477 (15 pages)