My comments: 传统的研究法方着重于第二系统思考（逻辑化的深度思考）,但研究显示有许多决定基于“根本不思考”,问卷调查只是调查人类在行为过后试着合理化自己的行为,当你走到超级市场买可乐,为何你选择中间排最中间的那瓶可乐而非最上排最左边的那瓶呢？做这个决定之前你真的有思考吗？但市场调查发问卷给你回答时,你却要合理化自己的行为硬是给个说法,难怪问卷调查的结果常常失去判断力和预测力,但学术期刊常常又是基于这种“self-report”的调查...但要如何调查第一系统的思考呢？


Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.


Editorial ReviewsReview"Research into implicit social cognition keeps growing at a rapid rate. This authoritative handbook takes stock of where we are and offers perspectives on where we might go. In 29 chapters, a stellar group of contributors identify the conceptual foundations of implicit social cognition, provide practical advice on the use of implicit measures, and review what has been learned from them in a broad range of areas, from attitude and personality research to health psychology, politics, and consumer behavior. This handbook will be an invaluable resource for years to come and required reading in many graduate courses."--Norbert Schwarz, PhD, Charles Horton Cooley Collegiate Professor of Psychology, University of Michigan

"For many years, psychologists and laypersons have been fascinated by the idea that people are unaware of many mental processes that drive their social behavior. This volume presents a comprehensive review of cutting-edge research on what these mental processes are, whether they can be accurately measured, and how they affect human relations. Cumulatively, the chapters in this book shed new light on the old question of whether people know more about themselves than they can or want to tell."--Yaacov Trope, PhD, Department of Psychology, New York University

Product Details

• Hardcover: 594 pages
• Publisher: The Guilford Press; 1 edition (May 19, 2010)
• Language: English
• ISBN-10: 1606236733