Business Research Methods   第十二版

• 出版社: McGraw-Hill Education; 2013年3月5日
• 精装: 720页
• 语种： 英语
• 2353元
  

Part I Introduction to Business Research Chapter 1 Research in Business Chapter 2 Ethics in Business Research Chapter 3 Thinking Like a Researcher Chapter 4 The Research Process: An Overview Chapter 5 Clarifying the Research Question through Secondary Data and Exploration     Part II The Design of Business Research Chapter 6 Research Design: An Overview    Chapter 7 Qualitative Research    Chapter 8 Observation Studies    Chapter 9 Experiments    Chapter 10 Surveys     Part III The Sources and Collection of Data    Chapter 11 Measurement    Chapter 12 Measurement Scales    Chapter 13 Questionnaires and Instruments    Appendix 13a Crafting Effective Measurement Questions    Chapter 14 Sampling    Appendix 14a Determining Sample Size     Part IV Analysis and Presentation of Data    Chapter 15 Data Preparation and Description    Appendix 15a Describing Data Statistically    Chapter 16 Exploring, Displaying, and Examining Data    Chapter 17 Hypothesis Testing    Chapter 18 Measures of Association    Chapter 19 Presenting Insights and Findings: Written Reports    Chapter 20 Presenting Insights and Findings: Oral Presentations