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Human Psychology and Economic Fluctuation：A New Basic Theory of Human Economics
Chapter 1 The Human Income-Expenditure Balance 5
1. The Hmnan Income-Expenditure Balance in a Non-Monetary
(Robinson Crusoe) Economy 6
1.1. Framework of Analysis 6
1.2. Diminishing Utility and Demand for Consumption Goods 6
1.3. Allocation of Time and the Supply of Consumption Goods 8
1.4. The Human Income-Expenditure Balance (Basic Human
AccolUlting) 9
1.5. The Emergence of Tools, Deferred Consumption, and Basic
Human AccolUlting 11
1.6. Pure Investment and Expansion of Demand and Production 14
2. The Human Income-Expenditure Balance in a Monetary Economy
(a Household/Firm Model) 16
2.1. The Role of Money in an Economy with Households and Firms 16
2.2. The Income-Expenditure Balance for Households and Firms
Where Households Own the Stock of Consumption Goods 17
2.3. The Income-Expenditure Balance for Households and Firms
Where Some Consumption Goods Are Diverted for "Pure"
Investment 22
2.4. The Income-Expenditure Balance for an Economy Including a
Government Sector 23
3. The Fundamental Drivers of Demand 26
3.1. Implications of Our Analysis Based on the Income-Expenditure
Balance 26
3.2. The Need for Analysis of Human Desire 28
Chapter 2 Fundamentals of the Theory of Diminishing Utility 31
1. The Utility Attrition Flll1ction and a Model of Human Desire 31
1.1. The Utility Attrition Flll1ction and a Typical Example 31
1.2. Special Examples of Utility Attrition Flll1ctions 33
1.3. The Relationship Between Diminishing Utility and Human
Desire 35
1.4. A Consideration of Consumption Units 38
2. Modeling the "Utility Accolll1t" and Derivation of the Goods Utility
Flll1ction 39
2.1. Modeling the "Utility Account" and Derivation of the Goods
Utility Flll1ction 40
2.2. Attributes of the Goods Utility Function 43
2.3. Changes in the Utility Attrition Rate and Their Impact on
Demand 45
2.4. The Goods Utility Flll1ction Under Relaxed Assumptions 47
3. An Extension of the Concept of Diminishing Utility and Factors
that Determine the Utility Attrition Rate 50
3.1. The Relativity of Utility Attrition Rate Determination 50
3.2. The Impact of Goods Maintenance and Damage 53
3.3. Utility Attrition and Its Causes 55
3.4. Real Utility Attrition and Monetary Utility Attrition 57
Chapter 3 Analysis of a Non-Monetary Economy 59
1. Derivation of the Expected Goods Utility Function and
Determination of Output Quantities 61
1.1. Maximizing Expected Goods Utility with Multiple Goods 61
1.2. Derivation of the Expected Goods Utility Function 63
1.3. Determination of Output Quantities for Given Labor Time 65
2. Derivation of the Leisure Utility Function 66
3. Maximization of Expected Total Utility and Simultaneous
Determination of Output Quantities and Resource Allocation 67
3.1. Definition of Expected Total Utility Function and Maximization
Conditions 67
3.2. The "Basic Equation of Labor" and Robinson Crusoe's
Subjective Equilibrium 68
3.3. Framework for Simultaneous Determination of Output
Quantities and Resource Allocation 70
3.4. Meaning and Impact of Changes in the Ratio Between Utility
Parameters 70
4. Determination of Pure Investment Good Output Quantity and the
Supply-Demand Adjustment Process 72
4.1. Commissioned Labor and Determination of Pure Investment
Good Output Quantity 72
4.2. The Supply-Demand Adjustment Process for Pure Investment
Goods 73
Chapter 4 Extension to Analysis of a Monetary Economy 75
1. Analysis of a Monetary Economy and Detennination of Output
Quantities and Resource Allocations 77
1.1. Analysis of Household Behavior 77
1.2. Analysis of Corporate Behavior 81
1.3. Derivation of the Equilibrium Price Ratio 83
1.4. The Income Distribution Principle Under Profit Maximization
and Derivation of the Labor Supply Curve 85
1.5. Labor Market Equilibrium 87
1.6. Framework for Simultaneous Determination of Output
Quantities and Resource Allocation 90
1.7. Household Savings and Determination of Pure Investment 91
1.8. The Supply-Demand Adjustment Process for Pure Investment
Goods 93
2. Introduction of Monetary Elements and Completion of Our
Framework 94
2.1. The Loanable Funds Theory and Determination ofInterest
Rates 94
2.2. The Relationship Between the Utility Attrition Rate and the
Money Supply 96
2.3. The Quantity Theory of Money and the Detennination of Price
and Money Wage Levels 98
3. Measurability of the Utility Attrition Rate 101
3.1. Measuring the Utility Attrition Rate 102
3.2. A Simple Worked Example 103
Chapter 5 Human Psychology and Economic Fluctuation 107
1. Human Psychology and the Economic Cycle 108
1.1. Non-Linearity of the Utility Attrition Function and theEmergence of an Economic Cycle 108
1.2. Monetary Factors and Their Impact on the Economic Cycle 114
1.3. The Formation and Collapse of a Financial Bubble 117
1.4. Changes in Industrial Structure and Their Impact on the
Economic Cycle 119
2. Human Psychology and Economic Growth 120
2.1. Pure Investment Activity by Firms and Economic Growth 120
2.2. A Brief Consideration of Technological Innovation 122
Chapter 6 The Effectiveness of Aggregate Demand
Management Policy 125
1. Controllable Loan Balances and Utility Attrition 125
1.1. The Relationship Between Market Interest Rates and Utility
Attrition 125
1.2. Equilibrium Conditions for the Loan Market 127
1.3. Determination of the Utility Attrition Rate and the Market
Interest Rate 129
2. The Effectiveness of Aggregate Demand Management Policy and
Characteristics of Our Theoretical Framework 131
2.1. The Effects of Fiscal Policy Action 131
2.2. The Effects of Monetary Policy Action 132
2.3. The Classical Dichotomy and Our Theoretical Framework 133
Chapter 7 Dynamic Analysis of Demand Psychology and
Policy Implications 135
1. Derivation of the Purchase Price Function for a Representative
Household 135
1.1. The Relationship Between Goods Supply Prices and a
Household's Reconsumption Cycle 135
1.2. The Purchase Price Function for a Representative Household 137
2. Derivation of the Cumulative Purchase Quantity Function and
Dynamic Aspects of Demand 138
2.1. The Distribution of Purchase Prices Throughout the Household
Sector and Derivation of the Cumulative Purchase Quantity
Function 139
2.2. Dynamic Aspects of the Demand Quantity Determination
Process for the Household Sector 140

3. Short-Tenu Economic Stimulus Measures 142
3.1. The Impact of Non-Discriminatory Spending Policy 142
3.2. The Impact of Non-Discriminatory Spending Policy During a
Deep Recession 143
3.3. Discriminatory Spending Policy and Its Effectiveness 145
3.4. Estimating the Cumulative Purchase Quantity Function 147
3.5. Points to Consider Regarding Discriminatory Spending Policy 150
Chapter 8 A Summary of Our Theoretical Framework 153
1. A Summary of Our Theoretical Framework and Its Characteristics 153
1.1. A Summary from the Perspective of Microeconomic Theory 153
1.2. A Summary from the Perspective of Macroeconomic Theory 156
1.3. Characteristics of Our Theoretical Framework 159
2. A Brief Discussion of Underemployment Equilibrium Analysis 160
2.1. The Labor Market and Downward Rigidity of Money Wages 160
2.2. Corporate Profit Trends and Labor Adjustments (in Tenus of
Household Numbers) 163
3. Directions for Future Research 166
References 169
Index 173

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Human Psychology and Economic Fluctuation