<br/>Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1<br/>Chapter 1: Entrepreneurial Thinking . . . . . . . . . . . . . . . . . . . . . .3<br/>Chapter 2: The Challenges of Starting a Business . . . . . . . . . .13<br/>Chapter 3: The Business Idea . . . . . . . . . . . . . . . . . . . . . . . . . .21<br/>Chapter 4: The Business Plan . . . . . . . . . . . . . . . . . . . . . . . . . .33<br/>Chapter 5: Marketing & Advertising Strategy . . . . . . . . . . . . . .61<br/>Chapter 6: Managing Your Business . . . . . . . . . . . . . . . . . . . . .81<br/>Chapter 7: Financial, Legal & Tax Issues . . . . . . . . . . . . . . . . . .95<br/>Chapter 8: Special Entrepreneur Profiles . . . . . . . . . . . . . . . . .123<br/>Appendix: Sample Business Plan, Glossary . . . . . . . . . . . . . .145