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Case Study

 

1. Background

Autoparts is a tier one supplier to all the leading automobile manufacturers in the world. They have 2 plants and one holding company with more than 800 employees in China now. Below is some information of the plants in Shanghai and Guangzhou.

 

The product of Shanghai plant and Guangzhou plant is R. Shanghai plant supplies R to SVW, SGM, Dongfeng Nissan and Guangzhou Toyota. Guangzhou plant supplies R only to Guangzhou Honda. Selling price is delivery price. Below table is sales volume forecast for next 3 years.

 

Pcs             year2010      year2011   year2012

SVW              20,000        20,000      20,000

SGM                8,000         9,000       9,000

Nissan            12,000        15,000      20,000

Toyota            15,000        22,000      23,000

Honda             25,000        20,000      17,000

Total               80,000        86,000      89,000

 

Shanghai plant has 2 production lines and Guangzhou plant has one production line now. The annual capacity of one production line is 30,000 pieces. Investment of one new production line is 1.0 million RMB.

 

There are 3 components of R – F, S, W. Suppliers of F, S and W are in Shanghai. Transportation cost of F, S, W within same city is 0.20 RMB/pcs, transportation cost of F, S, W between Shanghai and Guangzhou is 0.80 RMB/pcs. Transportation cost of R within same city is 0.30 RMB/pcs. Transportation cost of R between Shanghai and Guangzhou is 1.10 RMB/pcs.

 

2. Optimization of manufacturing activity

Autoparts China is considering to reorganize their manufacturing activities to improve service and reduce cost. The idea from management team is to relocate one production line from Shanghai plant to Guangzhou plant before end of 2009 and supplies Nissan, Toyota and Honda from Guangzhou plant since 2010.

 

Relocation cost of one production line from Shanghai to Guangzhou is 200,000 RMB.

 

After relocation, headcount of Shanghai plant will reduce by 35 and Guangzhou plant will increase by 30. Average monthly salary of Shanghai and Guangzhou plant is 2,500 RMB. Autoparts pay 13 months salary per year to its employee. Average service year in Autoparts of Shanghai plant employees is 3 years. According to labor law and company policy, employees could get N+1 months salary as compensation if they are laid off. Here “N” is their service year in Autoparts.

 

 

You, as management team of Autoparts China, please prepare a presentation to convince board of directors to approve this relocation.