Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research，消费行为学方面非常经典的教材。

334628.rar
大小:(5.57 MB)

只需: 3 个论坛币  马上下载

Contents

 Chapter 1: Introduction

 PART I: ATTITUDE THEORY AND MEASUREMENT

Chapter 2: Theories of Attitude

Chapter 3: Measurement Techniques

Chapter 4: Methodological Considerations

 PART II: FOUNDATIONS OF BELIEFS, ATTITUDES, INTENTIONS, AND BEHAVIORS

Chapter 5: Belief Formation

Chapter 6: Attitude Formation

 Chapter 7: Formation of Intentions

Chapter 8: Prediction of Behavior

 PART III: CHANGING BELIEFS, ATTITUDES, INTENTIONS, AND BEHAVIORS

Chapter 9: Principles of Change

Chapter 10: Strategies of Change: Active Participation

Chapter 11: Strategies of Change: Persuasive Communication

 Chapter 12: Conclusion

 References

Author Index

Subject Index

pdf格式