图书名称：Business Project Management and Marketing
作者：Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger
出版社：Springer International Publishing
页数：403
出版时间：2016
语言：English
格式：mobi 内容简介：
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
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