【作者(必填)】Lutz, Richard J.

【文题(必填)】Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework

【年份(必填)】1985

【全文链接或数据库名称(选填)】Lutz, Richard J. (1985), "Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework," in Psychological Processes and Advertising Effects: Theory, Research and Application, L. F. Alwitt and A. A.Mitchell, eds. Hillsdale, NJ: Lawrence Erlbaum Associates, 45-63.