Digital Marketing: Strategy, Implementation and Practice 5th Edition

by Dave Chaffey  (Author), Fiona Ellis-Chadwick (Author)

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Paperback: 698 pages
Publisher: Pearson Education; 5 edition
Language: English
ISBN-10: 0273746103
ISBN-13: 978-0273746102