A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
V. Kumar
journal of marketing
http://journals.ama.org/doi/10.1509/jm.17.0208
Article Citation:
V. Kumar A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation. Journal of Marketing In-Press. https://doi.org/10.1509/jm.17.0208
Article A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
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